AI Insights · Timothy · July 2022
Top 5 Film & Television Apps in Africa Q2 2022
In Q2 2022, top Film & Television apps in Africa showed varied trends in downloads, revenue, and active users. Notable performance insights from Sensor Tower highlight the dynamics in this category.
The second quarter of 2022 saw diverse performance trends among the top Film & Television apps in Africa, according to Sensor Tower data. Here’s a closer look at the key metrics for the leading apps:
Disney+ experienced a notable peak in weekly downloads, reaching approximately 294.8K in the week of June 6. Weekly revenue showcased fluctuations, peaking at around $141K in mid-May. Active users increased consistently, rising from 111K in mid-May to nearly 456K by early June, before tapering off to 377K at the end of the quarter.
WATCH IT: Drama,Movies saw a significant drop in weekly downloads from 110.1K in late March to about 11.2K by the end of June. Revenue also varied, peaking at roughly $90.3K in the first week of May and then settling around $47.1K towards the end of June. Active users showed a downward trend, declining from 374.6K in early April to around 82K by the end of June.
Netflix maintained consistent weekly downloads, fluctuating between 204.9K and 249.9K throughout the quarter. Revenue remained stable, averaging around $28K to $33.5K weekly. Active users exhibited growth, increasing from 3.9M in late March to approximately 4.4M by the end of June.
Showmax had moderate weekly downloads, peaking at 106.8K at the end of March and then stabilizing around 46.4K by late June. Revenue trends showed a steady increase, reaching about $35.9K in the final week of June. Active users exhibited a slight decline, dropping from 1.4M in late March to 1.1M by the end of June.
Shahid - ﺷﺎﻫﺪ saw a surge in weekly downloads in early April, peaking at 492.4K, before falling to 60K by the end of June. Revenue showed a downward trend, starting at $40.3K in late March and decreasing to around $20.4K by the end of June. Active users peaked at 695.6K in early April and then stabilized around 292.7K by the end of the quarter.
These trends illustrate the dynamic nature of Film & Television apps in Africa. For more detailed insights, visit Sensor Tower.